Amy is a respected personal trainer, IFBB PRO athlete and IFBB Judge specialising in online posing coaching, mentoring, and lecturing within the Bodybuilding and Fitness community. 

In 2014, she was also the first person to win a Women’s Physique Pro Card with the IFBB Pro League Australia. Amy has extensive experience as an International bodybuilding judge, judging for: IFBB Pro League Australia (NPC/IFBB) National Amateur Bodybuilders Association (NABBA) Australian Bodybuilding Federation (ABF) Amy is an accomplished teacher and choreographer for male and female competitors , from first-timers to seasoned professional athletes across many categories and federations worldwide since 2009. She prides herself on teaching polished posing and flawless, well-thought-out choreography that provides the competitor with confidence and audiences with entertainment. 

Amy believes posing well can mean the difference between winning and losing, and encourages athletes to take their posing lessons as seriously as their workouts and nutrition. She was selected by the Executive Director for the IFBB Pro League in Australia, Tony Doherty, to promote the Western Australian IFBB Pro League Bodybuilding which, Amy takes great pride in doing so and continues to do so to this day. Amy is delighted to finally share with you as many tips and tricks as possible to help you become the best competitor you can be.

Why are you so passionate about posing? 

I'm incredibly passionate about teaching posing because it's more than just striking a pose – it's about helping people discover a powerful form of self-expression. When I teach posing, I see individuals transform from feeling awkward to radiating confidence. It's amazing to witness how subtle changes in posture can communicate different emotions and messages, plus I enjoy the education aspect as I see clients gain a deeper understanding about their physiques.

 

By imparting this skill, I empower others to truly showcase their personality and inner beauty. Seeing my clients embrace their uniqueness and shine in front of the crowd and judges brings me immense fulfilment and satisfaction.

What do you love so much about the industry?

The fitness industry is truly amazing for so many reasons. First and foremost, it's all about health – helping us live better, stronger lives. It's a place where we can work on our physical well-being, improve our mental focus, and boost our self-confidence. What's even better is the sense of belonging you get – being part of a community that shares the same goals and supports each other every step of the way.

 

And let's not forget about the constant innovation. There's always something new happening – whether it's a cutting-edge workout, state-of-the-art equipment, or breakthroughs in nutrition science. This keeps things exciting and encourages us to keep pushing our limits.

 

From a career perspective, the fitness industry offers so much. If you're passionate about helping others become the best versions of themselves, there are endless opportunities to make a real impact as a fitness professional.

 

Overall, the fitness industry isn't just about exercise; it's about embracing a lifestyle that enriches our lives physically, mentally, and even professionally. 

 

I am so lucky to be a part of this industry.

Favourite division and why? (Can be male & female) 

In my opinion, when it comes to bodybuilding divisions, my favourites are definitely Men's Bodybuilding and Women's Figure. This is where it all started for me. Men's Classic, Men's Physique, Women's Bikini, Wellness and Physique did not yet exist when I first began following and competing in the sport.

 

What really drew me to these divisions was not only the physical aspect but also their rich history in the fitness world. Men's Bodybuilding showcases the pinnacle of muscular development and strength, while Women's Figure combines muscularity with a graceful and balanced physique. 

 

The history behind these divisions is fascinating – they've been at the forefront of the bodybuilding movement for decades, shaping the way we perceive strength, beauty, and dedication. There's something truly inspiring about seeing the evolution of these divisions and how they've influenced the fitness industry over time.

 

My personal journey started in Figure in 2007 and evolved into the Women's Physique Division where I won my Pro Card in 2014.  

If you could tell a beginner anything, it would be…

The 3 main things I'd tell a beginner to the sport would be-

 

1. Set Realistic Goals:

As a first-time competitor, it’s crucial to set achievable goals. Remember that your initial competition is a stepping stone in your journey. Focus on improvements, both in terms of your physique and your overall experience. Setting realistic expectations will help you stay motivated and avoid unnecessary pressure.

 

2. Practice Posing Early:

Start practicing your posing routine early on. Posing isn’t just about displaying your physique; it’s a skill that requires practice and refinement. By starting early, you’ll have more time to perfect your poses, transitions, and stage presence. Posing well can significantly enhance your overall presentation on competition day.

 

3. It's not always "FUN", but it should be meaningful:

While preparation is important, don’t forget to appreciate the process. Your first competition should be a positive and memorable experience. Embrace the journey, make new friends within the competition community, and celebrate the progress you’ve made. The joy you find in the process will radiate on stage and contribute to a more fulfilling experience.

 

Remember, your first competition is an opportunity to learn, grow, and showcase your hard work. By setting attainable goals, practicing posing diligently, and maintaining a sense of enjoyment, you’ll set yourself up for a rewarding and memorable experience.